See the below collection of resources for organic operators looking to export to Germany.
Germany provides an abundance of opportunities for Australian organic exporters:
- Organic food sales grew from 5.85 billion euros in 2008 to over 11.97 billion euros in 2019. A trend that is set to continue (Statistica.com, November 2020)
- There are now over 84,000 products with organic certification in Germany, with hot drinks being the most common (Statistica.com, November 2020)
- 13% of 2019 organic imports into the EU were imported by Germany (EU Agricultural Market Briefs 2019)
Export Masterclass: Germany
Register at the link below to download resources from the Germany Export Masterclass, held in February 2021. Registration is free and provides instant access to the downloads via email.
Module 1
23 February 2021
- Why Export?
- Setting Export Vision & Goals
- Resourcing For Success
- Who Is Your Target Customer?
- Which Products to Export?
- Market Selection Factors
- Export Pricing
- Activation Programmes
- Pitch Development
Module 2
25 February 2021
- Consumer & Channel Overview
- Category-Specific Review
- In-market Competitor Review
- Market Entry Strategies
- Selecting Buyers
- Panel speaker – Exporter to Germany/EU
- Organic Certification for Export
- Support Available
